Flipboard’s Design Philosophy

Flipboard is my most favorite iPad app. Here is a very insightful talk on the design philosophy Building Flipboard.


Design Philosophy (3 main principles)

1. FAST
Scannable Content
Aggregated
Preload everything
Like a physical object

2. BEAUTIFUL
Content is king (UI should be as simple as possible)
More than just text
Randomness

3. SOCIAL
People, not RSS feeds
Participate easily
Inherent personalization


What’s NEXT?
Social sharing and discovery
Self-published magazines
Ads as content

Advertisements
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